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consumer_science [2014/02/04 17:42]
arnout.fischer_wur.nl created
consumer_science [2015/02/18 17:02] (current)
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-==Consumer Science==+====== Consumer Science====== 
  
 Consumer science is the research discipline that studies opinions, choices and behaviour of consumers in relation to products and services. Consumer science draws on insights from other “mother” disciplines such as psychology and sociology. Consumer science is an applied science that relates to marketing research. ​ Consumer science is the research discipline that studies opinions, choices and behaviour of consumers in relation to products and services. Consumer science draws on insights from other “mother” disciplines such as psychology and sociology. Consumer science is an applied science that relates to marketing research. ​
 Consumer science aims to predict and explain consumer attitudes, perceptions,​ values and  choice ​ behaviour to provide insights into marketing, development and production of consumer goods. Consumer science predictions are based on  characteristics of products, consumers and contexts ,  in which a consumer forms and opinion and choice, or engages into behaviour. It uses a range of qualitative and quantitative techniques to gather consumers data. Consumer food science draws heavily on general consumers science, but also might  involve sensory and nutrition science. Consumer science aims to predict and explain consumer attitudes, perceptions,​ values and  choice ​ behaviour to provide insights into marketing, development and production of consumer goods. Consumer science predictions are based on  characteristics of products, consumers and contexts ,  in which a consumer forms and opinion and choice, or engages into behaviour. It uses a range of qualitative and quantitative techniques to gather consumers data. Consumer food science draws heavily on general consumers science, but also might  involve sensory and nutrition science.
  
-== What can consumer science add to technology development?​ ==+======= What can consumer science add to technology development? ​=======
  
 Consumer science can provide insight into which properties of a [[use of consumer science in different stage of development|new technology or product]] are most likely to induce negative or positive evaluations,​ influencing acceptance or rejection. Consumer science can provide insight into which properties of a [[use of consumer science in different stage of development|new technology or product]] are most likely to induce negative or positive evaluations,​ influencing acceptance or rejection.
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 When discussing concrete products with consumers, immediate experience and personal benefits to the consumer play a relatively larger role.  When discussing concrete products with consumers, immediate experience and personal benefits to the consumer play a relatively larger role. 
  
-==What types of questions can be answered with consumer science?==+======= What types of questions can be answered with consumer science? ​======= 
  
 Consumer research aims to understand [[questions answered by consumer science|the behaviour of consumers]]. It provides exploration of previously unknown behaviour, for example because a new technology introduces completely new possibilities for consumer action. It provides quantification of effects and testing of theoretical models. As such consumer behaviour covers all phases of the empirical cycle (de Groot, 1969): ​ Consumer research aims to understand [[questions answered by consumer science|the behaviour of consumers]]. It provides exploration of previously unknown behaviour, for example because a new technology introduces completely new possibilities for consumer action. It provides quantification of effects and testing of theoretical models. As such consumer behaviour covers all phases of the empirical cycle (de Groot, 1969): ​
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 To relate findings back to the larger context, field studies, proof of implementation studies and market introduction research can be conducted. Complexities of the world come back into play allowing estimation about the limits of the simplified model. A mix of quantitative and qualitative methods to explore this relation can be applied. To relate findings back to the larger context, field studies, proof of implementation studies and market introduction research can be conducted. Complexities of the world come back into play allowing estimation about the limits of the simplified model. A mix of quantitative and qualitative methods to explore this relation can be applied.
    
-==How can these questions be answered? ==+======= How can these questions be answered? ​=======
  
 Consumer science uses a lot of methods derived from psychological and sociological research. Consumer science uses a lot of methods derived from psychological and sociological research.
consumer_science.txt · Last modified: 2015/02/18 17:02 (external edit)