User Tools

Site Tools


questions_answered_by_consumer_science

Differences

This shows you the differences between two versions of the page.

Link to this comparison view

questions_answered_by_consumer_science [2014/02/05 21:03]
arnout.fischer_wur.nl [Theory testing in consumer behaviour]
questions_answered_by_consumer_science [2015/02/18 17:02] (current)
Line 14: Line 14:
  
 Theory building in consumer behaviour is based on the deduction of causal relations between technologies and the products embodying those as predictors ​ and consumer behaviours as outcomes. ​ Theory building in consumer behaviour is based on the deduction of causal relations between technologies and the products embodying those as predictors ​ and consumer behaviours as outcomes. ​
-Many consumer behaviour theories introduce psychological mediators to understand consumer behaviour. For example, by introducing risk perception as a psychological constructs, a consumer scientist theory would look at how a product triggers perceptions,​ which in turn influence acceptance of a product or technology. Psychological factors of which is generally agreed they are of importance to understand consumer behaviour include: ​ Acceptance, ​ [[http://​en.wikipedia.org/​wiki/​Attitude_(psychology)|Attitude]], ​ Risk perception, Benefit perception, Perceived quality, Awareness and  Knowledge of products and technologies,​ Trust, Personal Values and ethics.+Many consumer behaviour theories introduce psychological mediators to understand consumer behaviour. For example, by introducing risk perception as a psychological constructs, a consumer scientist theory would look at how a product triggers perceptions,​ which in turn influence acceptance of a product or technology. Psychological factors of which is generally agreed they are of importance to understand consumer behaviour include: ​ Acceptance, ​ [[http://​en.wikipedia.org/​wiki/​Attitude_(psychology)|Attitude]],  ​[[https://​en.wikipedia.org/​wiki/​Risk_perception|Risk perception]], Benefit perception, Perceived quality, Awareness and  Knowledge of products and technologies,​ Trust, Personal Values and ethics.
 Consumer theories aim to identify cause-effect relation in consumer decision making leading to behaviour. Theories are tested by deducing hypotheses and providing (quantitative) evidence regarding these hypotheses. Such models can predict the  perceptions and attitudes and their role in consumer acceptance of new technologies to some extent. As such consumer theories give a fair idea what factors will be important and whether these will positively or negatively contribute to consumer responses. Consumer theories aim to identify cause-effect relation in consumer decision making leading to behaviour. Theories are tested by deducing hypotheses and providing (quantitative) evidence regarding these hypotheses. Such models can predict the  perceptions and attitudes and their role in consumer acceptance of new technologies to some extent. As such consumer theories give a fair idea what factors will be important and whether these will positively or negatively contribute to consumer responses.
 In addition, consumer science tests real or hypothetical products that combine a number of elements that may increase or reduce acceptance in specific combinations. For example, the presence of genetic modification applied to an apple that is hypoallergenic maybe more acceptable than the use of the same gene technology on apples that produce more profit to the grower. ​ In theise cases consumer science is more interested in identifying combinations of product and technologies attributes that in combination lead to more positive or negative consumer response than in understanding the psychology of the consumer. In addition, consumer science tests real or hypothetical products that combine a number of elements that may increase or reduce acceptance in specific combinations. For example, the presence of genetic modification applied to an apple that is hypoallergenic maybe more acceptable than the use of the same gene technology on apples that produce more profit to the grower. ​ In theise cases consumer science is more interested in identifying combinations of product and technologies attributes that in combination lead to more positive or negative consumer response than in understanding the psychology of the consumer.
questions_answered_by_consumer_science.txt · Last modified: 2015/02/18 17:02 (external edit)